The hosting of Expo 2020 in Dubai will reshape the way business is being done in UAE and the region and the spillover of the event will positively impact the Gulf Cooperation Council (GCC), wider Middle East, North Africa and South Asia region (Menasa). While close to Dh25.7 billion has reportedly been earmarked for development and infrastructure projects in Dubai so far, and tens of millions of visitors are expected in the first six months, the fact that Dubai is itself strategically located within four hours of a third of the world's population this Expo has potential for wider impact leading up to the event and afterwards years to come.